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Does the word "accounting" make your palms sweaty?

The information out there is confusing, conflicting, and complicated to consume (okay, say that 10 times fast).

If you're not ready to hire a full-time bookkeeper but are totally over "winging it" with your business finances, we've got you. If you want to make serious money, let's start taking your money seriously, shall we?

ashley waychoff small business accounting

I'm Ashley, your accountant/BFF who wants to help you make more money.

All business owners - whether you're ready to outsource your finances or not - deserve the tools and resources to manage their money without ripping their hair out.

That's why I started Pretty Penny. To offer everything from done-for-you accounting services to DIY tools (like this one!) for managing your business finances like a pro.


Whether you've got your sights set on millionaire status or just want to build a business that affords you the life you're dreaming of, we're here to help you get there and enjoy the journey!




Cash Flow Management Guide

Having cash in the bank allows you to make proactive decisions for your business. Understanding and managing your cash flow will give you the ability to thrive. 

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Gain Financial Clarity

If you're a small business owner who has ever worried that you're living beyond your means or felt unsure of how much you can spend, you need this guide.

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Small Business Start-up Costs

Wondering how much it's going to cost to start your business? This guide will help you break down each expense and know your budget before you begin.





Outsourcing in your business is a huge step towards both success and balance. (Making more money and working less? Yes, please!) If you've been considering hiring an extra set of hands (or putting it off), here's how to know when the time is right, what you can afford, who and how to hire. Comes with a calculator and guide to answer all outsourcing & hiring-related questions.





A self-paced course that teaches you how to do your bookkeeping in Quickbooks Online. It's built full of videos that will have you feeling confident about your accounting and take the stress off keeping your books up to date. This course takes you step-by-step through everything you need to know about Quickbooks and we're constantly adding more!





If your side hustle has turned into a real business and you aren't treating it like a real business, this is for you! In Business Foundations, you will learn the differences between entity types, what is needed to register your business, how to choose an accounting software, the importance of business bank accounts, and how to start planning for taxes!





Your crash course in DIY bookkeeping and all-in-one guide to managing and maximizing your income without the headache. Everything you need to manage your money, including lessons on paying yourself, planning for taxes, write-offs, keeping your bookkeeping accurate, setting financial goals, and planning for the future of your business.