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Does the word "accounting" make your palms sweaty?

The information out there is confusing, conflicting, and complicated to consume (okay, say that 10 times fast).

If you're not ready to hire a full-time bookkeeper but are totally over "winging it" with your business finances, we've got you. If you want to make serious money, let's start taking your money seriously, shall we?

ashley waychoff small business accounting

I'm Ashley, your accountant/BFF who wants to help you make more money.

All business owners - whether you're ready to outsource your finances or not - deserve the tools and resources to manage their money without ripping their hair out.

That's why I started Pretty Penny. To offer everything from done-for-you accounting services to DIY tools (like these!) for managing your business finances like a pro.


Whether you've got your sights set on millionaire status or just want to build a business that affords you the life you're dreaming of, we're here to help you get there and enjoy the journey!






Outsourcing in your business is a huge step towards both success and balance. (Making more money and working less? Yes, please!) If you've been considering hiring an extra set of hands (or putting it off), here's how to know when the time is right, what you can afford, who and how to hire. Comes with a calculator and guide to answer all outsourcing & hiring-related questions.





Your crash course in DIY bookkeeping and all-in-one guide to managing and maximizing your income without the headache. Everything you need to manage your money, including lessons on paying yourself, planning for taxes, write-offs, keeping your bookkeeping accurate, setting financial goals, and planning for the future of your business.



mini course

TACKLE 1099s

The step-by-step guide to filing 1099s for your vendors with the IRS! (YES - you can DIY this!) With this course by your side, you'll save money and be able to file them today!





A hybrid course that teaches you everything you need to know to do your own bookkeeping in QuickBooks Online. If you aren't sure which program is right for you - this is the one with the most hands on support. When you sign up, you'll get instant access to a course portal with video trainings and an invitation to a private group for questions. Then you'll be invited to the next round of live coaching/implementation. This is the one course you need to feel confident about the accounting side of your business.





If your side hustle has turned into a real business and you aren't treating it like a real business, this is for you! In Business Foundations, you will learn the differences between entity types, what is needed to register your business, how to choose an accounting software, the importance of business bank accounts, and how to start planning for taxes!



Additional FREE downloads


Cash Flow Management Guide

Having cash in the bank allows you to make proactive decisions for your business. Understanding and managing your cash flow will give you the ability to thrive. 

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Gain Financial Clarity

If you're a small business owner who has ever worried that you're living beyond your means or felt unsure of how much you can spend, you need this guide.

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Small Business Start-up Costs

Wondering how much it's going to cost to start your business? This guide will help you break down each expense and know your budget before you begin.

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