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Goal Setting and Strategic Planning for Female Business Owners

Starting your own business is super exciting! But it can also feel kinda overwhelming trying to make all your big dreams happen. This is where setting solid goals and having a strategic plan comes in. I know talking about goals and plans sounds boring and official. But it’s actually crazy helpful for keeping your biz on track and making your entrepreneur life goals a reality!


So let’s chat about why having goals and a strategy matters so much for female entrepreneurs like us. Plus some tips for setting and smashing those goals...


Goal Setting and Strategic Planning for Female Business Owners

Why Bother With Goals and a Plan Anyway?


Having clear goals and a plan for how to get there keeps you focused. It’s so easy to get distracted by every new idea, opportunity, and “you should try this!” suggestion that comes your way! Goals help you decide what to say yes and no to. And a strategic plan maps out how to take the right steps toward your top goals.


Goals and plans also hold you accountable. When your goals are written out, you can check in on progress instead of just vague dreams floating around in your head. Accountability is motivating! It keeps you taking the steps needed to build your empire.


Setting SMART Goals


Okay, so goals are a big deal. But how do you set good ones? SMART goals are the way to go. SMART stands for:

  • Specific - Identify a clear, detailed outcome you want to accomplish

  • Measurable - Quantify your goal so you can track progress and know when you’ve achieved it

  • Achievable - Make sure your goal is actually realistic given where you’re at now. Dream big, but not impossibly big!

  • Relevant - Choose goals that align with your overall business vision and values.

  • Time-bound - Put a timeframe on achieving the goal to create that sense of urgency.

Some examples of SMART goals:

  • Increase social media followers from 1,000 to 2,000 in the next 3 months.

  • Release my online course by the end of this year.

  • Make 10 new business connections each month.


See how those are super clear about the specific target and when it will happen? That combo is key for accountability!


Now Comes the Strategy Part


Goals mark the destination, and your strategy roadmaps the route to get there. Look at each of your SMART goals and brainstorm the key steps needed to make them happen. Break bigger goals down into smaller action steps whenever you can.


For example, for the goal “Release my online course by the end of this year” your strategic plan might include:

  • Decide on course topic and outline by end of month

  • Curate content and record videos over next two months

  • Design course homepage and sales page in August

  • Do marketing test launches in September and October

  • Officially launch by November 30

See how plotting out the timeline for each milestone keeps you on track? Now just tackle each action step to move forward


And Don’t Forget to Celebrate!


Crushing your business goals takes hard work, passion, and commitment. As you hit various milestones on the way, take time to celebrate your successes! Share your progress and wins with your support squad, treat yourself to something special, or write down some of the cool stuff you’re learning. Give your mind and spirit a boost to keep riding the momentum train to your ultimate entrepreneur destinations!You’ve so got this. Now get out there, set those goals lady boss, build your strategic plan, and make your dreams reality one step at a time.


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