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You're in the right place.

We help entrepreneurs build profitable businesses so they have the financial independence to create a life they love.

Do you wish there was a magic wand you could wave over the financial side of your business that would give you more profit, more cash, and better clarity? 

Well, we don't have a magic wand but we like to think we're the next best thing. 

Our clients are passionate, creative, and really good at their craft. 

Their struggle? They feel frustrated, stressed, and overall overwhelmed with the money side of their business. Each knew they needed an experienced partner to help them with a path forward. 


We take clients from feeling in the weeds stressed about money, having no clue where they're spending or what they're making, and an unorganized headache to having financial clarity, feeling confident in their decisions, and thriving in a business they love.


We pride ourselves on being a little different than most accounting firms. We don't just do, we teach.


We're sitting on the same side of the (virtual) table with you, presenting the information in an approachable way. 

  • Instagram
  • TikTok
  • Facebook
  • LinkedIn

If there's one thing we've learned after working with hundreds of small businesses, it's that:

When you become an entrepreneur, you trade stability for possibility

Hey, I'm Ashley...

... and that trade of stability for possibility is what gets me out of bed each morning. 

I'm constantly amazed by the clients we work with and the business owner's that I meet. They continue to push the boundaries of what's possible. They're courageous. They're risk-takers. And they're passionate about making an impact in the world. 

I started Pretty Penny in 2018 with the goal of creating financial independence for myself while empowering other women to do the same. I wasn't sure where this business would take me, but I knew two things: 1) I was good at accounting 2) I wanted something more for my life. 

Growing Pretty Penny has allowed me to serve some truly incredible people. I've witnessed business owners:

  • leave their 9-5 to go full-time in their business

  • hire their first employee and their 28th

  • double their revenue year over year

  • start new businesses

  • sell their businesses

  • start new partnerships

  • buy homes and cars

  • have babies and send their kids to college

  • pay off student loans and business debts 

  • the list goes on...

I feel honored to be part of each of their story and I know this journey of mine is still just beginning. Want to join?


Meet the Pretty Penny Team

We're small business accounting experts, QuickBooks gurus, and our obsession is helping entrepreneurs make better decisions in business (all while feeling confident and living in their zone of genius). 

we believe in being...


always looking to improve ourselves, improve the organization, and encourage clients to improve their financial education


working hard to earn the trust and vulnerability of our clients and even harder to keep it


eager to give back to our clients and each other, exceptional customer service


showing ourselves and others kindness and patience


owning our projects/tasks and finding clever and efficient ways to overcome challenges

...and we love working with clients who believe the same.

Here's what our clients have to say:

"Pretty Penny Accounting has exceeded my expectations. They are quick to answer questions, give advice and have been an integral part of our team in running our business in the most responsible way as well as positioning the company for expansion."
Karen, Spa Owner

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