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Welcome to Pretty Penny

We'll turn your chaos into numbers you can understand, or teach you how to do it yourself.

Which level of support is right for you?

Monthly Services

You're ready to get these tasks off your plate and have someone else do it for you.

DIY Support

You have the time to do it yourself but feel lost and worried you're going to mess it up.

You deserve the financial freedom you need to grow a business you love.

Hang with us and we'll show you the way.

meet the team

We are a growing team of bookkeepers and advisors with a shared goal of empowering female-owned brands and service providers to feel confident and at ease with their finances. 

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Take it from our clients

"I've never had an accounting experience like this that totally just broke down the complexities of accounting and put it in a way that I could understand, but also not be totally bored by."
Lauren, Brand Good Time

our most loved blog posts

TOP 10 TAX DEDUCTIONS FOR SMALL BUSINESSES

THE RISKS OF MIXING BUSINESS AND PERSONAL FINANCES

10 QUESTIONS TO ASK BEFORE HIRING A BOOKKEEPER OR ACCOUNTANT

6 SIGNS IT'S TIME TO RAISE YOUR RATES

Ashley Waychoff Pretty Penny

Ready to take this relationship to the next level?

We consider money conversations a friend-level chat so grab a glass of wine, a comfy seat and subscribe to our email list below for accounting advice that will have you feeling at ease!

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(We'll never spam your inbox because honestly, nobody has time for that.)

ASHLEY WAYCHOFF ACCOUNTING

Hey friend,
I'm Ashley!

My superpower is making accounting for small businesses easier to understand.

My passion lies in empowering entrepreneurs to feel confident and at ease with their finances!

 

Pretty Penny was founded in 2018 with the goal of helping businesses of ALL sizes get access to resources that will help them be successful.

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We're here to teach it to you in a way that is approachable because we want you to build the business of your dreams. We believe you can define success for yourself and have everything you want out of life.

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Whether you’re looking to get those bookkeeping tasks off of your plate or manage them better on your own, we’ve got you covered!

understanding the financial side of your business is just as important to your success as the quality of what you sell. 

Working with an accounting professional and following their advice increases your odds of success by 89%. At Pretty Penny, we organize the numbers in your business and help you make proactive decisions.

Have you started using Quickbooks Online but feel lost and confused?

If the word "QuickBooks" makes you feel like a deer in headlights, then you've come to the right place.

  • Quit moving this down on your task list

  • Feel confident in QuickBooks

  • Ditch the stress around bookkeeping

QuickBooks for Entrepreneurs is a self-paced course that teaches you everything you need to know about doing your bookkeeping in QuickBooks Online.

Get ready to feel cool, calm, and collected when it comes to managing the money in your business. 

ashley waychoff small business accountant
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