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Bookkeeping and financial advice that allows you to elevate your impact.

We'll turn your financial chaos into systematic profit
(or teach you how to do it yourself).

Services tailored to your needs so you can make better business decisions. 

We'll teach you how to do your own bookkeeping and be available for questions along the way.

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Understanding the financial side of your business is just as important to your success as the quality of what you sell, your customer service, and your marketing strategy. 

Working with an accounting professional and following their advice increases your odds of success in business by 89%. At Pretty Penny, we help you make proactive decisions using the numbers in your business.

Here's what our clients have to say:

"Pretty Penny Accounting has exceeded my expectations. They are quick to answer questions, give advice and have been an integral part of our team in running our business in the most responsible way as well as positioning the company for expansion."
Karen, Spa Owner

meet the team

We are a growing team of bookkeepers and advisors with a shared goal of empowering female-owned brands and service providers to feel confident and at ease with their finances. 


Ready to elevate your impact while growing a profitable business that provides you with financial independence? 

Ashley Waychoff Pretty Penny

It's about time we take this relationship to the next level.

We consider money conversations a friend-level chat so grab a glass of wine, a comfy seat and subscribe to our email list below for accounting advice that will have you feeling at ease!

(We'll never spam your inbox because honestly, nobody has time for that.)


Hey friend,
I'm Ashley!

My superpower is making accounting for small businesses easier to understand.

My passion lies in empowering entrepreneurs to feel confident and at ease with their finances!


Pretty Penny was founded in 2018 with the goal of helping businesses of ALL sizes get access to resources that will help them be successful.

We're here to teach it to you in a way that is approachable because we want you to build the business of your dreams. We believe you can define success for yourself and have everything you want out of life.

Whether you’re looking to get those bookkeeping tasks off of your plate or manage them better on your own, we’ve got you covered!

Feeling stuck when it comes to QuickBooks?

If the word "QuickBooks" makes you feel like a deer in headlights, then you've come to the right place. It's time to:

  • Quit moving this down on your task list

  • Feel confident in QuickBooks

  • Ditch the stress around bookkeeping

QuickBooks for Entrepreneurs is a self-paced course that teaches you everything you need to know about doing your bookkeeping in QuickBooks Online.

Get ready to feel cool, calm, and collected when it comes to managing the money in your business. 

ashley waychoff small business accountant
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